The Buyer's Guide to Custom Jackets
Jackets are a staple in any wardrobe. Whether these jackets are worn casually, stylishly, or functionally, everyone will need to slip on a jacket before leaving home. You can easily create custom jackets that showcase your logo and send them as gifts to company staff or loyal customers. Your staff will appreciate not having to spend extra on clothing and can wear the jacket on a cold commute to the office. Your loyal customers will appreciate the freebie and provide your company free advertising wherever they wear the jacket.
Several factors come into play when choosing and creating the best custom jacket for your business. Since this may serve as a gift, the jacket type should appeal to your recipient. You'll also need to consider the taste and preference of customers or VIP business partners who receive these during the holidays. From there, you can pick the best style, material, or brand for the custom jacket.
Guide to Choosing the Best Jacket for Your Business Needs
Paint a picture of the person wearing the custom jacket.
Before you narrow down your choices for the jacket type or style, ask yourself the following questions about the custom outerwear's recipient:
- What weather does your recipient demographic live in?
- What kind of jacket material would be most helpful to them based on your first answer?
- What type of jacket will complement the product or service your business provides?
- How can the jacket type communicate the unique selling point of your business?
Based on the answers above, you can choose the best jacket type to give away during the holidays or any other special occasion:
Fleece jackets are lightweight and easy to wear yet keep you cozy and comfortable in cold weather. Your office staff can wear them with their everyday outfits or even on the weekends. Available in zip-up styles that anyone can put on in a rush. For a special treat to valuable customers, staff, or business partners, you can customize Eddie Bauer or Columbia fleece jackets.
Choose from several colors that will match any unique look during the fall or winter. Add your logo where it's visible, so your business is promoted whenever and wherever the fleece jacket is used.
Soft shell jackets provide ample protection against wind and water while maintaining breathability for maximum comfort. A staple for any state with four seasons, soft shell jackets come in various styles and brands such as The North Face for your staff and customers. Perfect for individuals who go out exposed to challenging weather yet need the movement and breathability of a sturdy, lightweight jacket. Soft shell jackets are also highly recommended for companies whose staff have to be constantly on-the-go or for brands that sell workout or outdoor activity items.
Rain jackets are another staple in anyone's wardrobe. Anyone from your business employees to partners will appreciate and find immediate use for hooded or non-hooded rain jackets. Your brand is likely to get loads of exposure when your customers or business partners wear a rain jacket with a clear print or embroidered stitch of your logo. When creating a custom rain jacket for your brand, choose a color or color combination that is consistent with your company branding. This feature will help increase brand recall along with the logo seen on the jacket.
Work jackets are a necessity for industries that need to protect their staff. Depending on the nature of their work, you can customize fire-resistant jackets, fleece or soft shell styles, work vests, chef coats, or safety jackets, to name a few. We recommend narrowing down the choice according to function or going for brands you depend on, like Carhartt and Dickies.
Satin jackets offer a standout look and feel that distinguish your basketball team. Reward your company or school team with a vintage satin jacket that they'll be proud to wear at and outside games. Apart from appearance, there are water- and wind-resistant options available to make them functional. Your team's logo can be applied using the embroidered or appliqué technique for an extra vintage touch. The embroidered stitch gives it that three-dimensional, hand-stitched style, while the appliqué showcases each character in individually cut pieces.
Varsity jackets are another classic style that most sports teams wear during big games or during the off-season. These jackets have functional, high-quality features such as pocket welts, genuine leather sleeves, and quilted lining. Varsity jackets come in various styles like insulated letterman jackets, track type, satin flannel-lined style, and unisex bomber jackets. Choose according to weather conditions and the image your team wants to exude every time they wear the varsity jacket.
Windbreakers are a must for workers that deal with highly windy conditions. Depending on what's most convenient for your field, you can customize windbreakers in half or full zip styles, lightweight materials, or stick to the more protective softshell. If you plan on gifting these staples, timeless brands like Charles River, Augusta, Champion, and Dickies are highly recommended. Clients will undoubtedly appreciate getting a windbreaker that is made from a reputable apparel provider.
Bomber jackets round up the vintage choices for your team or your customer's outerwear. Customize a set for your best employees as a holiday gift or rebrand your sports team's look with a bomber instead of the standard varsity jacket. Styles range from the flannel-lined satin, the classic fleece letterman, to the unisex bomber jacket that matches any build.
How to Design Your Custom Jackets With Your Company Logo
Logos are typically seen on the front of a jacket. They're printed or stitched on the left or right side so as not to distract anyone. This location is visible enough to identify any staff doing deliveries or fulfilling transactions with your customers.
However, if you want your company logo or sports team name to be printed on a prominent spot, you can apply the design at the back. This application is recommended for fashionable jackets made of satin or for the bomber and letterman varsity style.
You can place the logo at the back in a larger size for vintage jackets such as varsity, bomber, and satin. If you want the logo prominent and highly visible, it will be applied using the appliqué decoration style. Logo Sportwear's Online Designer lets you upload the logo file and edit it on the back location of your browser.
Edit the size of your logo according to its location. Smaller logos are seen on the sleeve or the left and right sides of the chest. More prominent logos are seen at the back for specific styles, but you can also place a smaller logo that is embroidered.
Start shopping and creating that custom jacket today. Check out the diverse styles and materials that can match your brand or upcoming promotion.